Operations, technology, web development, financial systems, and local visibility strategy. The work below includes full case studies and selected client snapshots: what was asked for, what was researched, and what got built.
A fifth-generation family-owned garden center, operating for over 160 years and recognized as a NC Century Farm, needed help modernizing several practical parts of the business: the website, inventory visibility, reporting, staff communication, and planning for management changes.
A sustained, multi-workstream engagement covering website work, technical builds, financial analysis, tool selection, market research, and written implementation materials. Some work was hands-on buildout; some was research and decision support for ownership.
Each workstream started with the business's actual constraints: staff size, seasonal demand, budget, legacy systems, and the realities of a family business. The goal was to leave useful tools and clear next steps, not just recommendations.
Navigation, page structure, and customer-facing content rebuilt around the real business.
Staff update a spreadsheet; customers see current stock without manual website edits.
Financial reporting, staff tools, and leadership transition materials prepared for actual use.
Rebuilt the website structure, navigation, and writing around what customers needed to understand before visiting.
Drag the handle to compare the rebuilt homepage against the original.
"Working with Max has been a major win for Cline's Nursery. His work has been focused on making our website more consumer-connected and easier to use, and the results are real and quantifiable. Our website feels alive."
"Even though Maxten has only been working with us a short while, he has done so much good, giving life to our stale website with graphics, reviews, and easy navigation of live inventory for both retail and wholesale customers. Highly recommended."
An early-stage software client needed an independent review of a consumer app before broader handoff and rollout decisions. Because the work was covered by an NDA, client identity, product name, screenshots, and sensitive feature details are intentionally withheld.
The engagement started with a 10+ hour first-user audit, then moved into Phase 1 fixes across core app flows: profile editing, onboarding and add-to-account behavior, boundary controls, activity logging, and consistency between source requirements and the live interface.
Closed the phase with a verification packet, app-only screenshots, source references, build checks, type-checking, and caution notes around third-party map configuration before production use. The goal was not just finding issues, but leaving the client with a cleaner app and a decision-ready handoff.
Client name, product name, screenshots, and sensitive feature details stay withheld.
Core account, onboarding, profile, and consistency issues moved from audit to remediation.
Build checks, type-checking notes, source references, and caution flags prepared for rollout decisions.
Completed Phase 1 engagement. Public details are deliberately limited to protect client confidentiality and contract obligations.
The Glow Standard Studio
The Glow Standard Studio is a cosmetic teeth whitening studio in Myrtle Beach. The project was intentionally small: review the business's local search presence and give clear steps for improving how it shows up online.
Reviewed the Google Business Profile, booking-site presence, local SEO basics, and visibility gaps. Recommended updates to categories, services, photos, profile copy, review habits, and website consistency.
Gave the owner a practical action list and general strategy for improving local visibility, keeping the Google profile active, and making the business easier for nearby customers to find and understand.
Categories, services, photos, profile copy, and review habits turned into a focused action list.
Profile and booking-page details checked for consistency and customer clarity.
General recommendations for staying visible in Myrtle Beach local search.
Client snapshot. This was a short SEO and Google Business Profile improvement project, not a full business overhaul.
"I would highly recommend working with Jewell strategies. Maxten was very helpful in looking at my google business page and pointing out some items that I would to need to improve on so that my business would be more visible to my clientele. I now know what I need to keep up with to be at the top of the search!"
Two Wolves Tavern is an early-stage tavern concept in New York. The work focused on the basics a new local business needs before launch: accurate search information, clear profile copy, and a plan for photos, menu details, and reviews.
Reviewed Google Business Profile setup priorities, local SEO basics, category choices, launch messaging, and the information customers look for before trying a new tavern.
Delivered a practical launch visibility checklist covering name, address, hours, categories, profile copy, menu readiness, photos, review capture, and matching website/social information.
Name, address, hours, categories, and profile copy organized before launch.
The pieces diners look for before trying a new local place.
Recommendations focused on being easy to find and easy to understand.
Client snapshot. This is a small launch strategy project, not a full public case study.
Short pieces on consulting, small business operations, and the problems that keep showing up.
Businesses come to consultants with a symptom. "We need a new website." "Our inventory is a mess." "We need a better CRM." The actual issue is almost always upstream: unclear ownership, a process nobody questioned, or a decision that was never made. Good diagnosis takes longer than the client expects and saves months of fixing the wrong thing.
The instinct when something is broken is to buy a platform. But most operational problems facing a 10-person business can be solved with Google Sheets, a properly structured form, and one person who owns the process. The expensive system usually gets implemented halfway and then ignored. Start with what your team will actually use.
Consulting work that lives in a presentation deck is consulting work that doesn't get used. The measure of a good engagement isn't the quality of the findings. It's whether the business can run the thing after you leave. Every system I build gets documented. Every process gets an owner. The goal is to make myself redundant as fast as possible.
